{"title":"Color \u0026 Deco","description":"","products":[{"product_id":"toner-omniplex-blossom-by-farmavita","title":"Toner Omniplex Blossom 100 ML (3.38 oz) BY FARMAVITA","description":"\u003cp\u003e\u003cstrong\u003eToner Hair Coloring Cream Ammonia Free\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eFOR ALL SHADES OF BLONDE\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eBlossom Glow Toners turn lightening results into beautiful blonde tones for up to 6 weeks. A perfect balance of colour and glow in a gentle creamy ammonia free formula to get the perfect finish for blond hair colours.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eToners\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eToners (T) enrich tones and neutralize unwanted warm tones on light blondes. Suitable for pre-bleached bases and natural bases 9 or lighter.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDeep Toners\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDeep Toners (DT) enhance pre-bleached or naturally blonde darker bases (from 5 to 9). Ideal for low lights.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClean Formula\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe ammonia free clean formula is gentle on the hair, enriched with Argan Oil and Vitamin E. For clients who want to enhance their blonde tones, neutralize unwanted warmth or enrich low lights.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003epH-Balanced Technology\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe ph-Balanced Technology regulates the hair’s pH level throughout the coloring process in a controlled range. This allows to protect the integrity of the hair which means zero damage, ensuring a healthy looking shine and long lasting colour results.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBond Care Ritual\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eBlossom Glow Toners are developed to work in synergy with Omniplex Blossom Glow Bond Care Shampoo and Mask to maintain the hair’s pH balanced, this ensures a better colour result and a better hair’s texture.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Graphite 6.12","offer_id":49797855674675,"sku":"","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Chestnut 7.8","offer_id":49797855707443,"sku":"","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Steel 8.12","offer_id":49797855740211,"sku":"","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Beige 9.13","offer_id":49797855772979,"sku":"","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Biscuit 9.22","offer_id":49797855805747,"sku":"","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Brown Mohagany 9.5","offer_id":49797855838515,"sku":"","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Chocolate 9.82","offer_id":49797855871283,"sku":"","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Sand 10.02","offer_id":49797855904051,"sku":"","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Ash 10.11","offer_id":49797855936819,"sku":"","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Ice Irise 10.21","offer_id":49797855969587,"sku":"","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Apricot 10.43","offer_id":49797856002355,"sku":"","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":49797856035123,"sku":"","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/Toner_blossom.png?v=1720819232"},{"product_id":"naturals-life-color-plus-100ml-by-farmavita","title":"NATURALS - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colours, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cbr\u003ePour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer at 20 – 30 – 40 volumes or with 100 ml at 40 volumes in case of super-bleaching products. Mix Life Color Plus 1:1 with Cream Developer at 20 – 30 – 40 volumes to obtain a stronger colour.\u003c\/p\u003e\n\u003cp\u003eHair Colouring Cream With Excelsa HP Technology\u003cbr\u003eTube of 100 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Black 1.0","offer_id":50109646897459,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Brown 3.0","offer_id":50109646930227,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Brown 4.0","offer_id":50109646962995,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Brown 5.0","offer_id":50109646995763,"sku":"","price":11.99,"currency_code":"USD","in_stock":false},{"title":"Blonde 7.0","offer_id":50109647028531,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Blonde 8.0","offer_id":50109647061299,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Very Light Blonde 9.0","offer_id":50109647094067,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Platinum Blonde 10.0","offer_id":50109647126835,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Blonde 6.0","offer_id":50109698408755,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/1.png?v=1724187030"},{"product_id":"intense-naturals-life-color-plus-100ml-by-farmavita","title":"INTENSE NATURALS - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colours, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cbr\u003ePour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer at 20 – 30 – 40 volumes or with 100 ml at 40 volumes in case of super-bleaching products. Mix Life Color Plus 1:1 with Cream Developer at 20 – 30 – 40 volumes to obtain a stronger colour.\u003c\/p\u003e\n\u003cp\u003eHair Colouring Cream With Excelsa HP Technology\u003cbr\u003eTube of 100 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Intense Brown 4.00","offer_id":50109728489779,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Intense Brown 5.00","offer_id":50109728522547,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Intense Blonde 6.00","offer_id":50109728555315,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Intense Blonde 7.00","offer_id":50109754081587,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Intense Blonde 8.00","offer_id":50109754114355,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Very Light Intense Blonde 9.00","offer_id":50109754147123,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/2.png?v=1724187135"},{"product_id":"warm-naturals-life-color-plus-100ml-by-farmavita","title":"WARM NATURALS - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colours, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cbr\u003ePour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer at 20 – 30 – 40 volumes or with 100 ml at 40 volumes in case of super-bleaching products. Mix Life Color Plus 1:1 with Cream Developer at 20 – 30 – 40 volumes to obtain a stronger colour.\u003c\/p\u003e\n\u003cp\u003eHair Colouring Cream With Excelsa HP Technology\u003cbr\u003eTube of 100 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Warm Brown 4.03","offer_id":50109798809907,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Warm Light Brown 5.03","offer_id":50109798842675,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Warm Dark Blonde 6.03","offer_id":50109798875443,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Warm Blonde 7.03","offer_id":50109798908211,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Warm Light Blonde 8.03","offer_id":50109798940979,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/3.png?v=1724186841"},{"product_id":"matt-cold-naturals-life-color-plus-100ml-by-farmavita","title":"MATT COLD NATURALS - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colours, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cbr\u003ePour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer at 20 – 30 – 40 volumes or with 100 ml at 40 volumes in case of super-bleaching products. Mix Life Color Plus 1:1 with Cream Developer at 20 – 30 – 40 volumes to obtain a stronger colour.\u003c\/p\u003e\n\u003cp\u003eHair Colouring Cream With Excelsa HP Technology\u003cbr\u003eTube of 100 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Light Matt Brown 5.07","offer_id":50109812670771,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Matt Blonde 6.07","offer_id":50109812703539,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Matt Blonde 7.07","offer_id":50109812736307,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Matt Blonde 8.07","offer_id":50109812769075,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Very Light Matt Blonde 9.07","offer_id":50109812801843,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/4.png?v=1724187085"},{"product_id":"ash-life-color-plus-100ml-by-farmavita","title":"ASH - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colours, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cbr\u003ePour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer at 20 – 30 – 40 volumes or with 100 ml at 40 volumes in case of super-bleaching products. Mix Life Color Plus 1:1 with Cream Developer at 20 – 30 – 40 volumes to obtain a stronger colour.\u003c\/p\u003e\n\u003cp\u003eHair Colouring Cream With Excelsa HP Technology\u003cbr\u003eTube of 100 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Blue Black 1.10","offer_id":50109869457715,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Ash Brown 4.1","offer_id":50109869490483,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Ash Brown 5.1","offer_id":50109869523251,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Ash Blonde 6.1","offer_id":50109869556019,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Ash Blonde 7.1","offer_id":50109869588787,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Ash Blonde 8.1","offer_id":50109869621555,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Very Light Ash Blonde 9.1","offer_id":50109869654323,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Platinum Ash Blonde 10.1","offer_id":50109869687091,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/5.png?v=1724187300"},{"product_id":"intense-ash-life-color-plus-100ml-by-farmavita","title":"INTENSE ASH - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colours, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cbr\u003ePour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer at 20 – 30 – 40 volumes or with 100 ml at 40 volumes in case of super-bleaching products. Mix Life Color Plus 1:1 with Cream Developer at 20 – 30 – 40 volumes to obtain a stronger colour.\u003c\/p\u003e\n\u003cp\u003eHair Colouring Cream With Excelsa HP Technology\u003cbr\u003eTube of 100 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Dark Intense Ash Blonde 6.11","offer_id":50110008656179,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Intense Ash Blonde 7.11","offer_id":50110008688947,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Intense Ash Blonde 8.11","offer_id":50110008721715,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Very light Intense Ash Blonde 9.11","offer_id":50110008754483,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/6.png?v=1724187155"},{"product_id":"golden-browns-life-color-plus-100ml-by-farmavita","title":"GOLDENS - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colours, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cbr\u003ePour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer at 20 – 30 – 40 volumes or with 100 ml at 40 volumes in case of super-bleaching products. Mix Life Color Plus 1:1 with Cream Developer at 20 – 30 – 40 volumes to obtain a stronger colour.\u003c\/p\u003e\n\u003cp\u003eHair Colouring Cream With Excelsa HP Technology\u003cbr\u003eTube of 100 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Golden Brown 4.3","offer_id":50110085660979,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Golden Brown 5.3","offer_id":50110085693747,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Golden Blonde 6.3","offer_id":50110085726515,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Golden Blonde 8.3","offer_id":50110085759283,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Very Light Golden Blonde 9.3","offer_id":50110085792051,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Intense Golden Blonde 8.33","offer_id":50110085824819,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Very Light Intense Golden Blonde 9.33","offer_id":50110085857587,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Golden Copper Blonde 6.34","offer_id":50110085890355,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Golden Copper Blonde 8.34","offer_id":50110085923123,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Platinum Golden Copper Blonde 10.34","offer_id":50110085955891,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/7.png?v=1724187192"},{"product_id":"brown-beige-life-color-plus-100ml-by-farmavita","title":"BROWN \/ BEIGE - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colours, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cbr\u003ePour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer at 20 – 30 – 40 volumes or with 100 ml at 40 volumes in case of super-bleaching products. Mix Life Color Plus 1:1 with Cream Developer at 20 – 30 – 40 volumes to obtain a stronger colour.\u003c\/p\u003e\n\u003cp\u003eHair Colouring Cream With Excelsa HP Technology\u003cbr\u003eTube of 100 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Light Golden Ash Brown 5.31","offer_id":50110597398835,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Golden Ash Blonde 6.31","offer_id":50110597431603,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Golden Ash Blonde 7.31","offer_id":50110597464371,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Golden Irisee Blonde 6.32","offer_id":50110597497139,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Golden Irisee Blonde 7.32","offer_id":50110597529907,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Chocolate Brown 4.35","offer_id":50110597562675,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Chocolate Brown 5.35","offer_id":50110597595443,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Chocolate Blonde 6.35","offer_id":50110597628211,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Chocolate Mahogany Blonde 6.52","offer_id":50110597660979,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Brown Brown 5.7\/5.8","offer_id":50110597693747,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Blonde Brown 6.7\/6.8","offer_id":50110597726515,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Medium Blonde Brown 7.7\/7.8","offer_id":50110597759283,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Blonde Brown 8.7\/8.8","offer_id":50110597792051,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Very Light Sandy Blonde 9.7\/9.8","offer_id":50110597824819,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Sandy Platinum Blonde 10.7\/10.8","offer_id":50110597857587,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Medium Brown Brown Intensive 4.77\/4.88","offer_id":50110597890355,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Brown Brown Intensive 5.77\/5.88","offer_id":50110597923123,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Blonde Brown Intensive 6.77\/6.88","offer_id":50110597955891,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Intense Sandy Blonde 7.77\/7.88","offer_id":50110597988659,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Brown Ash Brown 5.71\/5.81","offer_id":50110598021427,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Brown Ash Blonde 6.71\/6.81","offer_id":50110598054195,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Brown Ash Blonde 7.71\/7.81","offer_id":50110598086963,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Ash Irisee Brown 4.12","offer_id":50110598119731,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Ash Irisee Brown 5.12","offer_id":50110598185267,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Very Light Ash Iridescent Blonde 9.12","offer_id":50110598218035,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Beige Blonde 6.13","offer_id":50110598250803,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Beige Blonde 7.13","offer_id":50110598283571,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Beige Blonde 8.13","offer_id":50110598349107,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Very Light Beige Blonde 9.13","offer_id":50110598381875,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Ash Mahogany Blonde 6.15","offer_id":50110598414643,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Chocolate Mahogany Brown 4.52","offer_id":50110783947059,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Chocolate Mahogany Brown 5.52","offer_id":50110783979827,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/8.png?v=1724187253"},{"product_id":"coppers-life-color-plus-100ml-by-farmavita","title":"COPPERS - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colours, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cbr\u003ePour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer at 20 – 30 – 40 volumes or with 100 ml at 40 volumes in case of super-bleaching products. Mix Life Color Plus 1:1 with Cream Developer at 20 – 30 – 40 volumes to obtain a stronger colour.\u003c\/p\u003e\n\u003cp\u003eHair Colouring Cream With Excelsa HP Technology\u003cbr\u003eTube of 100 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Light Copper Brown 5.4","offer_id":50111486886195,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Copper Blonde 6.4","offer_id":50111486918963,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Copper Blonde 7.4","offer_id":50111486951731,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Copper Blonde 8.4","offer_id":50111486984499,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Copper Golden Brown 5.43","offer_id":50111487017267,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Copper Golden Brown 6.43","offer_id":50111487050035,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Copper Golden Blonde 7.43","offer_id":50111487082803,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Intense Copper Blonde 7.44","offer_id":50111487115571,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Copper Mahogany Blonde 6.45","offer_id":50111487148339,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Copper Mahogany Blonde 7.45","offer_id":50111487181107,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Copper Mahogany Blonde 8.45","offer_id":50111487213875,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Copper Red Blonde 6.46","offer_id":50111487246643,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Copper Red Blonde 7.46","offer_id":50111487279411,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/9.png?v=1724187231"},{"product_id":"reds-life-color-plus-100ml-by-farmavita","title":"REDS - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colours, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cbr\u003ePour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer at 20 – 30 – 40 volumes or with 100 ml at 40 volumes in case of super-bleaching products. Mix Life Color Plus 1:1 with Cream Developer at 20 – 30 – 40 volumes to obtain a stronger colour.\u003c\/p\u003e\n\u003cp\u003eHair Colouring Cream With Excelsa HP Technology\u003cbr\u003eTube of 100 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Light Red Violet Brown 5.62","offer_id":50111562154291,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Red Violet Blonde 6.62","offer_id":50111562187059,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Red Violet Blonde 7.62","offer_id":50111562219827,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Intense Red Blonde 6.66","offer_id":50111562285363,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Intense Red Blonde 7.66","offer_id":50111562318131,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Intense Red Blonde 8.66","offer_id":50111562350899,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Carmine Red Blonde 6.666","offer_id":50111562383667,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/10.png?v=1724187004"},{"product_id":"mahogany-life-color-plus-100ml-by-farmavita","title":"MAHOGANY - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colours, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cbr\u003ePour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer at 20 – 30 – 40 volumes or with 100 ml at 40 volumes in case of super-bleaching products. Mix Life Color Plus 1:1 with Cream Developer at 20 – 30 – 40 volumes to obtain a stronger colour.\u003c\/p\u003e\n\u003cp\u003eHair Colouring Cream With Excelsa HP Technology\u003cbr\u003eTube of 100 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Mahogany Brown 4.5","offer_id":50116787667251,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Mahogany Brown 5.5","offer_id":50116787732787,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Mahogany Brown 6.5","offer_id":50116787765555,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Very Light Mahogany Brown 9.5","offer_id":50116787798323,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Platinum Mahogany Blonde 10.5","offer_id":50116787831091,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/11.png?v=1724187111"},{"product_id":"violets-irisee-life-color-plus-100ml-by-farmavita","title":"VIOLETS \/ IRISEE - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colours, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cbr\u003ePour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer at 20 – 30 – 40 volumes or with 100 ml at 40 volumes in case of super-bleaching products. Mix Life Color Plus 1:1 with Cream Developer at 20 – 30 – 40 volumes to obtain a stronger colour.\u003c\/p\u003e\n\u003cp\u003eHair Colouring Cream With Excelsa HP Technology\u003cbr\u003eTube of 100 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Very Light Pearl Blonde 9.02","offer_id":50116804542771,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Platinum Pearl Blonde 10.02","offer_id":50116804575539,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Platinum Pearl Ash Blonde 10.021","offer_id":50116804608307,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Irisee Brown 4.20","offer_id":50116804641075,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Irisee Brown 5.20","offer_id":50116804673843,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Very Light Iridiscent Blonde 9.21","offer_id":50116804706611,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Very Light Irisee Rose Blonde 9.22","offer_id":50116804739379,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Dark Irisee Red Blonde 6.26","offer_id":50116804772147,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Very light Violet Red Blonde 9.26","offer_id":50116804804915,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Platinum Violet Red Blond 10.26","offer_id":50116804837683,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/12.png?v=1724186940"},{"product_id":"super-lighteners-neutral-life-color-plus-100ml-by-farmavita","title":"SUPER LIGHTENERS \/ NEUTRAL - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colours, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cbr\u003ePour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer at 20 – 30 – 40 volumes or with 100 ml at 40 volumes in case of super-bleaching products. Mix Life Color Plus 1:1 with Cream Developer at 20 – 30 – 40 volumes to obtain a stronger colour.\u003c\/p\u003e\n\u003cp\u003eHair Colouring Cream With Excelsa HP Technology\u003cbr\u003eTube of 100 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Extra Light Blonde Sup.Light. 900","offer_id":50116818436403,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Light Ash Blonde Sup.Light. 901","offer_id":50116818469171,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Platinum Blonde Sup.Light. 902","offer_id":50116818501939,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Extra Light Golden Blonde Sup.Light. 903","offer_id":50116818534707,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Silver Wistaria 911","offer_id":50116818567475,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Neutral 10.00","offer_id":50116827152691,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Special Blonde Ash Violet 12.16\/12.12","offer_id":50116827185459,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Special Blonde Violet Ash 12.61\/12.21","offer_id":50116827218227,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Special Blonde Pearl Ash 12.81\/12.021","offer_id":50116827250995,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Special Blonde Pearl Cendre 12.89\/12.022","offer_id":50116827283763,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/13.png?v=1724186969"},{"product_id":"boosters-life-color-plus-100ml-by-farmavita","title":"BOOSTERS - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colours, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e\u003cbr\u003ePour 50 ml of Life Color Plus into a plastic container and mix with 75 ml of Cream Developer at 20 – 30 – 40 volumes or with 100 ml at 40 volumes in case of super-bleaching products. Mix Life Color Plus 1:1 with Cream Developer at 20 – 30 – 40 volumes to obtain a stronger colour.\u003c\/p\u003e\n\u003cp\u003eHair Colouring Cream With Excelsa HP Technology\u003cbr\u003eTube of 100 ml\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e","brand":"Farmavita USA","offers":[{"title":"Red 0.66","offer_id":50116821090611,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Orange 0.44","offer_id":50116821123379,"sku":"","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Violet 0.22","offer_id":50116821156147,"sku":"","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/14.png?v=1724187278"},{"product_id":"mineral-shadows-collection-life-color-plus-100ml-by-farmavita","title":"MINERAL SHADOWS COLLECTION - LIFE COLOR PLUS (100ml) BY FARMAVITA","description":"\u003cdiv id=\"fws_66b38dc17c8bc\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eINTENSE REPAIR AND MAXIMUM PROTECTION TO PROMOTE A BETTER COLOUR PENETRATION\u003c\/strong\u003e\u003cbr\u003eLow molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allow to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIN DEPTH AND LASTING MOISTURIZING\u003c\/strong\u003e\u003cbr\u003eThe deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair versus humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"fws_66b38dc17dea6\" data-column-margin=\"default\" data-midnight=\"dark\" class=\"wpb_row vc_row-fluid vc_row\"\u003e\n\u003cdiv class=\"row_col_wrap_12 col span_12 dark left\"\u003e\n\u003cdiv class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCED FORMULA: LONG LASTING COLOR AND 100% WHITE COVERAGE\u003c\/strong\u003e\u003cbr\u003eThe interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). 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