{"title":"Care","description":"","products":[{"product_id":"amethyste-color-shampoo-color-100-color-and-shine","title":"AMETHYSTE COLOR SHAMPOO - 100% COLOR AND SHINE BY FARMAVITA","description":"\u003ch5 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAMETHYSTE Color Shampoo\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLuminous color protective shampoo for color-treated, sensitized, highlighted hair. Protects and maintains color intensity. Hair is soft and silky.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDirections:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eapply to wet hair, massage gently and rinse. Rinse eyes immediately if product comes into contact with them. Professional product.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"1000 ml","offer_id":48802457485619,"sku":"","price":33.99,"currency_code":"USD","in_stock":true},{"title":"250 ml","offer_id":48802457518387,"sku":"","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/shampoo-color.webp?v=1713462992"},{"product_id":"amethyste-silver-clarity-and-shine","title":"AMETHYSTE SILVER – CLARITY AND SHINE BY FARMAVITA","description":"\u003ch5 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAMETHYSTE Silver Shampoo\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBrightening shampoo for silver and very light blonde hair. Gently cleanses and helps neutralize yellow undertones, adds intense brightness to silver hair and enhances very light blonde highlights.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDirections:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eapply to wet hair, massage gently and rinse. Rinse eyes immediately if product comes into contact with them. Professional product.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"1000 ml","offer_id":48802480357683,"sku":"","price":29.99,"currency_code":"USD","in_stock":true},{"title":"250 ml","offer_id":48802480390451,"sku":"","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/shampoo-silver.webp?v=1713463822"},{"product_id":"amethyste-hydrate-cashmere-touch","title":"AMETHYSTE HYDRATE – CASHMERE TOUCH BY FARMAVITA","description":"\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAMETHYSTE HYDRATE SHAMPOO\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003eNourishing shampoo for dry\/sensitised hair. Helps restore the nutritive balance of the hair fibre. Hair is left soft, light and shiny.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDirections:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003eApply to wet hair, massage gently and rinse. Rinse eyes immediately if product comes into contact with them. Professional product.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"1000 ml","offer_id":48802485567795,"sku":"","price":29.99,"currency_code":"USD","in_stock":true},{"title":"250 ml","offer_id":48802485600563,"sku":"","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/shampoo-hydrate-1.webp?v=1713463968"},{"product_id":"amethyste-purify-dandruff-control-shampoo-by-farmavita","title":"AMETHYSTE PURIFY – DANDRUFF CONTROL SHAMPOO BY FARMAVITA","description":"\u003ch6\u003e\u003cspan class=\"Piroctone pum-trigger\"\u003e\u003cu\u003ePiroctone Olamine + Menthol + Vitamin E\u003c\/u\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch5 align=\"left\"\u003e\u003cstrong\u003eAMETHYSTE Purify Dandruff Control Shampoo\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eRefreshing purifying shampoo assists in reducing dry and oily dandruff. Cleansing the scalp and hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003eapply a small amount of product on wet hair and lather. Rinse. If necessary, repeat the operation one more time. Use with \u003cb\u003eAmethyste Peeling Mask\u003c\/b\u003e to effectively remove dandruff and help prevent its recurrence.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e250ml \/ 1000ml\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"1000 ml","offer_id":48943933358387,"sku":"","price":25.99,"currency_code":"USD","in_stock":true},{"title":"250 ml","offer_id":48943933391155,"sku":"","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/shampoo-purify.jpg?v=1714278257"},{"product_id":"amethyste-regulate-sebo-control-shampoo","title":"AMETHYSTE REGULATE SEBO CONTROL SHAMPOO BY FARMAVITA","description":"\u003cp\u003eLong lasting balancing shampoo for oily scalps. Regulates excessive sebum production. Scalp is left well-balanced, hair is cleaner and weightless. Amethyste Regulate – Sebo Control shampoo is specially formulated to cleanse oily hair and scalps. It combats excess oil production whilst soothing and moisturising the scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003eapply a small amount of product on wet hair and lather. Rinse. If necessary, repeat the operation one more time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e250ml \/ 1000ml\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"1000 ML","offer_id":49019096138035,"sku":"","price":25.99,"currency_code":"USD","in_stock":true},{"title":"250 ML","offer_id":49019096170803,"sku":"","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/shampoo-regulate_1.jpg?v=1715198237"},{"product_id":"amethyste-volume-shampoo-by-farmavita","title":"AMETHYSTE VOLUME SHAMPOO BY FARMAVITA","description":"\u003cp\u003eStrengthening volumizing shampoo. Provides improved strength and vitality, leaving the hair full of volume.\u003cbr\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003eapply to wet hair, massage gently and rinse. Rinse eyes immediately if product comes into contact with them. Professional product.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e250ml\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49019224981811,"sku":"","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/AmethysteshampooVOLUME250ml.jpg?v=1714758046"},{"product_id":"amethyste-purify-peeling-mask-by-farmavita","title":"AMETHYSTE PURIFY PEELING MASK BY FARMAVITA","description":"\u003cp\u003ePre-shampoo peeling. This unique formula is an exclusive combination of highly effective purifying agents and special micro-beads to help exfoliate the scalp and remove flakes, excess oil and product residue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003eApply an adequate amount of product directly on the scalp. Massage gently for about 5 minutes, lathering with water if necessary. Rinse and wash with the shampoo.\u003cbr\u003e\u003cb\u003eIdeal to prepare the hair and scalp before any Amethyste treatments.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e150ml\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49019374797107,"sku":"","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/AmethystemaskPEELINGPURIFY250ml.jpg?v=1714759064"},{"product_id":"onely-the-one-only-by-farmavita","title":"ONELY The One \u0026 Only BY FARMAVITA","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e10 IN 1 LEAVE-IN SPRAY MASK\u003c\/strong\u003e brings 10 sublime benefits for beautiful, shiny, healthy and noticeably softer hair:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e1. Intense nutrition for damaged hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2. Frizz control and antistatic\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3. Thermal protection\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e4. Instant hair detangler\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e5. Intense shine\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e6. Color protection - with UVA\/UVB filters\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e7. Soft and silky hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e8. Prevention of split ends\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e9. More body and volume\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e10. Pleasantly scented hair\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eSpray directly onto damp hair, do not rinse. Or, on dry hair, apply to the palm of your hand and distribute over the lengths.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe incredible fragrance of ONELY envelops the hair with fresh and refined notes that offer a surprising sensorial experience.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e150ml\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49086771265843,"sku":"","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/onely1-big.jpg?v=1715114529"},{"product_id":"onely-the-dry-shampoo-by-farmavita","title":"ONELY The Dry Shampoo BY FARMAVITA","description":"\u003cp\u003e\u003cstrong\u003eDry shampoo 10 IN 1:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e1. Refreshes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2. Increases the duration of the hairstyle\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3. More body and volume\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e4. Reduces frizz\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e5. Fresh scent\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e6. Absorbs excess sebum\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e7. Minimal residue\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e8. Saves time\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e9. Easy to use\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e10. Natural finish\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eShake well. Spray evenly 15-20 cm away from the hair root. 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Professional product.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e250ml \/ 1000ml\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"My Store","offers":[{"title":"1000 ml","offer_id":49212484419891,"sku":"","price":39.9,"currency_code":"USD","in_stock":true},{"title":"250 ml","offer_id":49212484452659,"sku":"","price":19.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/mask-color.jpg?v=1715893804"},{"product_id":"amethyste-color-re-vital-restoring-lotion-by-farmavita","title":"AMETHYSTE Color Re-vital Restoring Lotion BY FARMAVITA","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eColor protection lotion\u003c\/strong\u003e, \u003cspan style=\"text-decoration: underline;\"\u003eintensive restructuring treatment for colored\u003c\/span\u003e, dry and damaged hair. 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RINSE.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e10X10 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49212533047603,"sku":"","price":39.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/fiale-color.jpg?v=1715894905"},{"product_id":"amethyste-hidrate-luminescence-nutri-lotion-by-farmavita","title":"AMETHYSTE Hidrate Luminescence Nutri Lotion BY FARMAVITA","description":"\u003cp\u003e\u003cspan\u003eUltra-light lotion with an evanescent consistency, for dry\/weakened hair. Brings shimmering luminosity and hydration. Enriched with precious Cashmere proteins, this luxurious treatment is the secret for wonderfully soft and seductive hair, shining like crystals of light.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eApply to damp hair. Distribute evenly. Leave on for a few minutes. RINSE.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e12X8 ml\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49212658221363,"sku":"","price":39.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/fiale-hydrate.jpg?v=1715895604"},{"product_id":"amethyste-volume-conditioner-by-farmavita","title":"AMETHYSTE Volume Conditioner BY FARMAVITA","description":"\u003cp\u003e\u003cspan\u003eStrengthening volumizing conditioner. It provides strength and volume without weighing you down. The hair regains body, shine and combability.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eApply after shampooing to damp hair and comb. Leave to act for 2-3 minutes. Rinse. In case of contact with eyes, rinse immediately. \u003cspan style=\"text-decoration: underline;\"\u003eProfessional product\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e250ml\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eUsing in combination:\u003c\/span\u003e\u003cbr\u003e\u003cb\u003e\u003cspan\u003eVolume shampoo + Volume conditioner\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003cspan\u003eBENEFITS:\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cspan\u003e1\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e \u003cspan style=\"text-decoration: underline;\"\u003eGIVES VOLUME\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cb\u003e\u003cspan\u003e2\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e \u003cspan style=\"text-decoration: underline;\"\u003eCONTROLS THE \"FLYING\" EFFECT AND FRIZZ\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cb\u003e\u003cspan\u003e3\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e \u003cspan style=\"text-decoration: underline;\"\u003eTHERMAL PROTECTION\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cb\u003e\u003cspan\u003e4\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e \u003cspan style=\"text-decoration: underline;\"\u003eSHINE\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49212702130483,"sku":"","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/conditioner.jpg?v=1715895863"},{"product_id":"coloring-mask-collection-by-farmavita","title":"COLORING MASK COLLECTION BY FARMAVITA","description":"\u003cp\u003e\u003cspan\u003eRich color masks, formulated with the highest quality direct highlighters, revive and intensify color in just a few minutes. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEmbellished with Argan Oil for maximum nutrition and shine, they leave hair extraordinarily shiny and soft. Amethyste Coloring Mask is ideal for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• reviving and intensifying cosmetic color between one coloring and another;\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• create temporary highlights on natural hair;\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• eliminate unsightly yellow highlights and enhance very light blonde streaks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAmethyste Coloring Mask SILVER, 250ml\u003c\/strong\u003e - \u003c\/span\u003e\u003cspan\u003eFor very light-silver blonde hair. Eliminates the unsightly yellow reflections typical of silver-white hair. Eliminates yellow residue from very light blonde streaks, transforming them into shiny white streaks. Product in synergy: Amethyste SILVER Shampoo.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, towel dry your hair and wear protective gloves. Distribute evenly through hair. Leave on for 5 minutes. Rinse thoroughly. It does not act on regrowth.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAmethyste Coloring Mask BLOND, 250ml\u003c\/strong\u003e - For blonde hair. She lights up golden highlights on blonde to light blonde hair. He revives the highlights giving them a shiny golden reflection.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, towel dry your hair and wear protective gloves. Distribute evenly through hair. Leave on for 5 minutes. Rinse thoroughly. It does not act on regrowth.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAmethyste Coloring Mask BRUNETTE\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e, 250ml\u003c\/strong\u003e - For brown hair. An intense chocolate brown ideal for all shades of brown. To create pleasant chocolate shades on natural hair.\u003cbr\u003e\u003cbr\u003eHow to use: After shampooing, towel dry your hair and wear protective gloves. Distribute evenly through hair. Leave on for 5 minutes. Rinse thoroughly. It does not act on regrowth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAmethyste Coloring Mask INTENSE RED\u003c\/strong\u003e\u003cstrong\u003e, 250ml\u003c\/strong\u003e - For red hair. To intensify and brighten light and dark red tones.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, towel dry your hair and wear protective gloves. Distribute evenly through hair. Leave on for 5 minutes. Rinse thoroughly. It does not act on regrowth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAmethyste Coloring Mask COOPER\u003c\/strong\u003e\u003cstrong\u003e, 250ml\u003c\/strong\u003e - For copper hair. To intensify and make copper and warm red shades brilliant.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing, towel dry your hair and wear protective gloves. Distribute evenly through hair. Leave on for 5 minutes. Rinse thoroughly. It does not act on regrowth.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"My Store","offers":[{"title":"SILVER","offer_id":49212868362547,"sku":"","price":19.99,"currency_code":"USD","in_stock":true},{"title":"BLONDE","offer_id":49212868395315,"sku":"","price":19.99,"currency_code":"USD","in_stock":true},{"title":"BRUNETTE","offer_id":49212868428083,"sku":"","price":19.99,"currency_code":"USD","in_stock":true},{"title":"INTENSE RED","offer_id":49212868493619,"sku":"","price":19.99,"currency_code":"USD","in_stock":true},{"title":"COPPER","offer_id":49212868526387,"sku":"","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/mask-gruppo.jpg?v=1715896419"},{"product_id":"amethyste-stimulate-hair-loss-control-shampoo-by-farmavita","title":"AMETHYSTE Stimulate Hair Loss Control Shampoo BY FARMAVITA","description":"\u003cp\u003e\u003cspan\u003eEnergizing, densifying shampoo for weak hair at risk of falling out. Stimulating action on the scalp. \u003cspan style=\"text-decoration: underline;\"\u003eThe hair regains body, volume and density.\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eApply a dose of the product to wet hair and massage. Rinse. Use in combination with AMETHYSTE Stimulate Hair Loss Control Intensive Lotion.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e250ml \/ 1000ml\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"My Store","offers":[{"title":"1000 ml","offer_id":49212907028787,"sku":"","price":25.99,"currency_code":"USD","in_stock":true},{"title":"250 ml","offer_id":49212907061555,"sku":"","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/shampoo-stimulate.jpg?v=1715897022"},{"product_id":"amethyste-stimulate-hair-loss-control-intensive-lotion-by-farmavita","title":"AMETHYSTE Stimulate Hair Loss Control Intensive Lotion BY FARMAVITA","description":"\u003cp\u003e\u003cspan\u003eIntensive lotion. Advanced program for weak hair at risk of falling out. Formulated with \u003cspan style=\"text-decoration: underline;\"\u003ePlanoxil RG and Keratin\u003c\/span\u003e, it has a \u003cstrong\u003estimulating action on the scalp\u003c\/strong\u003e. The hair regains body, volume and density.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eWash your hair with Amethyste Stimulate shampoo. Using the applicator, open the vial and apply the contents directly to the scalp, section by section. Massage. \u003cspan style=\"text-decoration: underline;\"\u003eDO NOT RINSE\u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e12X8 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eThe structure of the hair:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e hair is composed of a very resistant structural protein: Keratin.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eEach hair is made up of three layers:\u003c\/span\u003e\u003cbr\u003e\u003cb\u003e\u003cspan\u003e1.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e an innermost layer called Medulla.\u003c\/span\u003e\u003cbr\u003e\u003cb\u003e\u003cspan\u003e2.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e A middle layer known as the Cortex. This part defines the strength, texture and color of the hair (melanin).\u003c\/span\u003e\u003cbr\u003e\u003cb\u003e\u003cspan\u003e3.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e An outermost layer called the Cuticle, which serves to protect the cortex.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eHair Root Structure:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e The hair root (located under the skin) is enclosed within a hair follicle. At the base of the hair follicle is the dermal papilla. The dermal papilla, richly vascularized, provides nourishment for the production of new hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eThe hair regrowth cycle:\u003c\/b\u003e Hair follicles grow in repetitive cycles. Each cycle can be divided into three phases.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAnagen phase - growth phase:\u003c\/b\u003e this phase simultaneously affects percentages varying between 80% and 90% of the hair. Hair grows about 10 cm per year. This stage can vary from 2 to 7 years.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCatagen phase - transition phase:\u003c\/b\u003e at the end of the Anagen phase the hair enters the Catagen phase which lasts approximately 2 weeks. During the Catagen phase the follicle is reduced to approximately 1\/6 of its normal length. The follicle contracts and detaches from the dermal papilla.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTelogen phase - resting phase:\u003c\/b\u003e The resting phase follows the Catagen phase. This phase lasts approximately 5-6 weeks. During this period the hair does not grow but remains attached to the follicle while the dermal papilla remains in a resting phase. About 10-15% of all hairs are in this phase at one time. At the end of the Telogen phase the hair follicle enters the Anagen phase. The dermal papilla and base of the follicle come together and a new hair begins to form.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49212951560499,"sku":"","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/fiale-stimulate.jpg?v=1715897221"},{"product_id":"hair-filler-serum-by-farmavita","title":"HAIR FILLER SERUM BY FARMAVITA","description":"\u003ch3\u003e\u003cem\u003e\u003cspan\u003ein-salon professional \u0026amp; home care\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIntensive restructuring, plumping and illuminating serum without rinsing.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eIntensive formula, rich in active ingredients, helps to instantly repair, nourish and revitalize the hair fiber from the first use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Apply to towel-dried hair before starting to style. Without rinsing.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCONCENTRATED FORMULA\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIdentify the damaged parts of the cuticle, revitalizing the hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe high concentration of active ingredients smoothes the hair without over caring problems.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e5% Keratin Complex + Hyaluronic Acid + Omniplex Tech\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cb\u003e\u003cspan\u003e100 ml - 3.38 fl.oz.\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.farmavita.it\/img\/smooth-experience\/notTested.jpg\" height=\"35px\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cimg src=\"https:\/\/www.farmavita.it\/img\/smooth-experience\/vegan.jpg\" height=\"35px\"\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49213027811635,"sku":"","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/08_SE_hairFillerSerum.jpg?v=1715897973"},{"product_id":"amethyste-chroma-re-vital-restoring-lotion-10-x-10ml-by-farmavita","title":"AMETHYSTE CHROMA - Re-vital Restoring Lotion 10 x 10ml BY FARMAVITA","description":"\u003cp\u003eIntensive restoring lotion specially designed for colour-treated hair. This treatment is concentrated with Amino Acids+Lactic Acid+Glicoamine for a double restoring and colour-protective action. How to use: apply to wet hair, comb through to distribute evenly. Leave on a few minutes. RINSE. Transforms the lotion into a creamy emulsion\u003c\/p\u003e","brand":"Farmavita USA","offers":[{"title":"Default Title","offer_id":52928313327923,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/FARMAVITA--CHROMA-RESTORING-LOTION-8ML_1.jpg?v=1767749388"},{"product_id":"amethyste-chroma-color-protective-shampoo-250ml-by-farmavita","title":"AMETHYSTE CHROMA  - Color Protective shampoo by Farmavita","description":"\u003cp\u003eCHROMA \u003c\/p\u003e\n\u003cp\u003eColor protective shampoo colour-treated hair\u003c\/p\u003e\n\u003cp\u003eProtective, hydrating shampoo especially designed for coloured hair. \u003cstrong\u003eChroma Lock+Metal Detox system\u003c\/strong\u003e: it helps to protect hair colour and prevent fading. Hair is softer, shinier and protected. How to use: apply to wet hair. Massage.\u003cbr\u003eRinse thoroughly.\u003c\/p\u003e","brand":"Farmavita USA","offers":[{"title":"250 ml","offer_id":52928316866867,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"1000 ml","offer_id":52928316899635,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/FARMAVITA-CHROMA-SHAMPOO-250ML_1.jpg?v=1767749936"},{"product_id":"amethyste-chroma-color-filler-mask","title":"AMETHYSTE CHROMA - Color Filler Mask by Farmavita","description":"\u003cp\u003eCHROMA\u003cbr\u003ecolor filler mask\u003c\/p\u003e\n\u003cp\u003eRich, protective, hydrating and anti-porosity mask specifically designed for colored hair. It deeply hydrates and helps to reduce porosity by strengthening the hair fiber.\u003cbr\u003eChroma Lock + Metal Detox system: it helps to protect hair color and prevent fading. How to use: apply after shampooing on damp hair and comb. Leave on for 5 minutes. Rinse.\u003c\/p\u003e","brand":"Farmavita USA","offers":[{"title":"250 ml","offer_id":52928317260083,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"1000 ml","offer_id":52928317292851,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/FARMAVITA-CHROMA-MASK-250ML_1_959f9fe6-dcfe-480c-8a18-0e1af0245a8b.jpg?v=1767750209"},{"product_id":"amethyste-nutri-luminescence-nutritive-lotion-12-x-8-ml","title":"AMETHYSTE NUTRI - Luminescence Nutritive Lotion 12 x 8 ml by Farmavita","description":"\u003cp\u003eNUTRI LUMINESCENCE NUTRITRIVE LOTION: \u003cem\u003eultra-light, nourishing and illuminating treatment dry, dull and weakened hair\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eUltra-light, nourishing and illuminating lotion, for dry\/dull\/weakened hair. This intensive treatment makes the hair extremely soft and shiny, for a brighter and healthier look. Enriched with Niacinamide+Glycolic Acid+Lipid Complex. How to use: apply to damp hair. Distribute evenly. Leave on for a few minutes. RINSE. Transforms the lotion into a creamy mousse.\u003c\/p\u003e","brand":"Farmavita USA","offers":[{"title":"Default Title","offer_id":52928318865715,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/FARMAVITA--HYDRATE-NUTRI-LOTION-8ML_1.jpg?v=1767750524"},{"product_id":"amethyste-nutri-nutritive-repair-shampoo-by-farmavita","title":"AMETHYSTE NUTRI - Nutritive Repair Shampoo by Farmavita by Farmavita","description":"\u003cp\u003eNUTRI nutritive repair shampoo all types of damaged hair\u003c\/p\u003e\n\u003cp\u003eNourishing and restructuring shampoo for all types of damaged hair. This extraordinary formula - enriched with Niacinamide+Glycolic Acid - cleanses and helps to strengthen and repair the hair structure, restoring softness and shine.\u003cbr\u003e\u003cbr\u003eHow to use: apply to wet hair. Massage. Rinse thoroughly.\u003c\/p\u003e","brand":"Farmavita USA","offers":[{"title":"250 ml","offer_id":52928335446323,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"1000 ml","offer_id":52928335479091,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/NUTRI-SHAMPOO250_04.jpg?v=1767750773"},{"product_id":"amethyste-nutri-rich-nutritive-repair-mask-by-farmavita","title":"AMETHYSTE NUTRI - Rich Nutritive Repair Mask by Farmavita by Farmavita","description":"\u003cp\u003eNUTRI rich nutritive repair mask all types of damaged hair\u003c\/p\u003e\n\u003cp\u003eIntensively nourishing and restructuring mask for all types of damaged hair. This extraordinary formula - enriched with Niacinamide+Glycolic Acid - provides deep nutrition without weighing down the hair, helps to strengthen and repair the hair structure, restoring softness and shine. How to use: apply after shampooing on damp hair and comb. Leave on for 5 minutes. Rinse.\u003c\/p\u003e","brand":"Farmavita USA","offers":[{"title":"250 ml","offer_id":52928342556979,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"1000 ml","offer_id":52928342589747,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/NUTRI-MASK250_04.jpg?v=1767750979"},{"product_id":"amethyste-blonde-hyaluronic-conditioner-250ml","title":"AMETHYSTE BLONDE - Hyaluronic Conditioner 250ml by Farmavita","description":"\u003cp\u003eBLONDE hyaluronic conditioner all blonde hair types\u003c\/p\u003e\n\u003cp\u003eIncredible hydrating conditioner with Hyaluronic Acid+Vitamin E for all types of blonde hair. This creamy lilac-coloured conditioner has the nourishing power of a mask and the lightness of a conditioner. Ideal when paired with our BLONDE illuminating shampoo or BLONDE silver shampoo. How to use: apply to damp hair, emulsify, leave for 2-3 minutes, rinse.\u003c\/p\u003e","brand":"Farmavita USA","offers":[{"title":"Default Title","offer_id":52928368967987,"sku":null,"price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/BLONDE-HYALURONICCONDITIONER250_03.jpg?v=1767752062"},{"product_id":"amethyste-blonde-illuminating-shampoo-250ml-by-farmavita","title":"AMETHYSTE BLONDE - Illuminating Shampoo 250ml by Farmavita","description":"\u003cp\u003eBLONDE illuminating shampoo all blonde hair types\u003c\/p\u003e\n\u003cp\u003elluminating and hydrating shampoo for all blonde hair types. Formulated with Hyaluronic Acid+Vitamin E, for brighter, stronger and lighter hair. Ideal when paired with our BLONDE hyaluronic conditioner or COOL BLONDE silver mask.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHow to use: apply to wet hair, gently massage and rinse.\u003c\/p\u003e","brand":"Farmavita USA","offers":[{"title":"Default Title","offer_id":52928377848115,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/BLONDE-SHAMPOO250_04.jpg?v=1767752310"},{"product_id":"amethyste-blonde-cool-blonde-silver-shampoo","title":"AMETHYSTE BLONDE - Cool Blonde Silver Shampoo by Farmavita","description":"\u003cp\u003eCOOL BLONDE silver shampoo neutralizing unwanted yellow tones\u003c\/p\u003e\n\u003cp\u003eNeutralizing violet shampoo especially designed for grey, bleached blonde and highlighted hair. With Hyaluronic Acid, it cleanses and helps to neutralize yellow tones. How to use: wear suitable gloves. 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How to use: apply to wet hair, massage gently and rinse.\u003c\/p\u003e","brand":"Farmavita USA","offers":[{"title":"250 ml","offer_id":52928493060403,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"1000 ml","offer_id":52928493093171,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/7531\/5251\/files\/FARMAVITA-ADV-STIMULATE-SHAMPOO-250ML_2_06a30390-ef9f-450a-ab33-6ecafeef5854.jpg?v=1767755173"},{"product_id":"amethyste-advance-stimulate-hair-loss-control-lotion-12-x-8ml-1","title":"AMETHYSTE ADVANCE STIMULATE - Hair Loss Control Lotion 12 x 8ml by Farmavita","description":"\u003cp\u003eADVANCE STIMULATE HAIR-LOSS CONTROL LOTION intensive energising programme thinning hair prone to falling\u003c\/p\u003e\n\u003cp\u003eIntensive energising lotion. Advanced programme for thinning hair, prone to hair loss. 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